Legal
Privacy Policy
Last updated: 18 September 2026
This policy explains what personal information Routes to the Wild collects through this website, how we use it, and the choices you have. It covers the website only.
Who we are
Routes to the Wild provides outdoor adventures and nature-based outdoor learning for children, brought to green spaces across Surrey, Hampshire, Berkshire and surrounding areas, launching in spring 2027. For anything relating to your data, contact us at info@routestothewild.co.uk. We are the "data controller" for the information described below.
The information we collect
When you contact us
If you use the contact form, we collect the details you provide: your name, email address, the location or postcode you enter, the type of session you select, and your message. We use this only to respond to your enquiry and to arrange sessions.
When you join our mailing list
If you sign up to our mailing list, we collect your first name, email address, any interests you tick (for example, birthday parties or children's sessions), and a record that you agreed to receive emails from us, including when and where you signed up. We use this only to email you about Routes to the Wild sessions and news, and we may use your interests to send you the updates most relevant to you.
Every email we send tells you how to unsubscribe. You can also simply reply or email info@routestothewild.co.uk and we'll remove you from the list promptly.
When you leave feedback
If you use our feedback form, we collect the answers you give, such as what you thought of our stall, which sessions interest you, times that suit you and what you'd expect to pay. The form is anonymous unless you choose to add your name or email address. We use feedback only to understand what people want and to plan our sessions. If you leave your email, we'll use it only to reply to you, and we won't add you to our mailing list.
Analytics (only if you accept cookies)
If you accept analytics cookies, we use Google Analytics to collect anonymous, aggregated information about how the site is used — such as the pages visited, time spent, approximate location (region/country) and the type of device and browser. We use this to understand what's useful and improve the site. If you reject cookies, no analytics data is collected.
Our legal basis
- Responding to enquiries — your consent in sending us a message, and our legitimate interest in replying and providing the service you've asked about.
- Feedback — our legitimate interest in understanding what people want from our sessions. If you leave your email, your consent to us replying.
- Mailing list — your consent, given by ticking the box when you sign up. You can withdraw it at any time by unsubscribing.
- Analytics — your consent, given via the cookie banner. You can withdraw it at any time.
Cookies & similar technologies
When you first visit, we ask whether you'll accept analytics cookies. Nothing non-essential is set until you choose "Accept". You can change your mind any time using Cookie settings.
| Name | Set by | Purpose | Type & duration |
|---|---|---|---|
| rtw-cookie-consent | This site (local storage) | Remembers your accept/reject choice so we don't ask again | Strictly necessary · stays until you clear your browser |
| _ga, _ga_G-8GFLTTFBRD | Google Analytics | Tells visits apart to measure site usage — only set if you accept | Analytics · up to 2 years (set by Google) |
Who we share information with
We do not sell your personal data. We use a small number of trusted providers to run the site:
- Web3Forms — delivers your contact-form message, mailing list sign-up or feedback to our inbox.
- Google Analytics (Google) — website analytics, only if you accept cookies.
- Google Fonts (Google) — serves the site's typeface; your browser requests it from Google, which may log your IP address.
- Vercel — hosts the website and its logs.
How long we keep it
We keep enquiry messages for as long as needed to deal with your enquiry and any follow-up, and then delete them. We keep feedback for as long as it's useful for planning our sessions; if you included your name or email, we delete those once we've replied. We keep mailing list details until you unsubscribe or ask us to remove you, after which we delete them, keeping only what's needed to make sure we don't email you again. Analytics data is retained according to Google Analytics' standard settings.
Your rights
Under UK data protection law you have the right to access the personal data we hold about you, to have it corrected or deleted, to object to or restrict its use, and to withdraw consent at any time. To exercise any of these, email info@routestothewild.co.uk.
If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Children
This website is intended for adults — parents, carers and schools arranging sessions. We do not knowingly collect personal data from children through this site.
Changes to this policy
We may update this policy from time to time. Any changes will appear on this page with a revised "last updated" date.